Creativity

Purpose

Intuition

Strategy

Creativity • Purpose • Intuition • Strategy •

Hi! I’m Hayley, a forward-thinking graphic designer who is all about finding smart, honest creative solutions that deliver value and disrupt perceptions. 

With over a decade of experience, I bring insight, strategy, imagination and intuition to my creative process. Great design begins with a great story and I love to bring together powerful narratives and creative visuals in clear and memorable ways.

I’m not afraid to push creative thinking beyond the status quo, delivering design that amplifies a message. For me, being bold is about having courage and creative conviction that helps a brand or product stand out.

I specialise in building and evolving brands, ensuring a coherent brand presence that positions charities or businesses in the hearts and minds of their audiences. I believe in the power of balancing solid creative strategy with design intuition to shape a brand and deliver great outcomes.

My job is to inspire clients and colleagues to be brave, to have a growth mindset and back themselves, allowing them to embrace design that reflects who they are.