The project

In 2020 I lead on the conceptualisation, design and delivery of the Teach First #STEMinism campaign, highlighting the lack of female representation in the STEM curriculum in British schools.

To achieve a much-needed focus on ‘STEMinism’ in the classroom and beyond, our external relations team identified three areas that need to be urgently addressed and planned an awareness-raising and policy campaign to urge the government to take action.

Highlights
Policy report | Social media campaign

Role
Lead designer

Scope
Creative Direction
Design
Data visualisation
Photo production

Year
2020

The process

I identified a creative direction for the campaign based on themes that the copywriter had drawn out from the policy report. The phrase ‘missing elements’ informed my decision to use the periodic table at the centre of the design, and I created a striking front cover and used defiant imagery across the report to clearly express the scientific yet unjust themes. I also piqued interest through the deliberate omission of the few elements that had been discovered by women. Alongside the report I designed a range of bold consumer-facing assets that clearly and creatively expressed the complex issues at the heart of the campaign.

The outcome

The campaign was extremely successful receiving support from policy-makers, business leaders and was picked up across a variety of media channels.

In 2020 we received the Inside Out Design for Good Award for the campaign, a national award recognising the work of Creative Inhouse teams.

“This is well deserved and a tribute to the quality of our design, writing, development and promotion. The campaign still causes waves and reactions on a vital topic, so really pleasing to see it recognised in this way.”

Russell Hobby, CEO, Teach First